asked Mar 28, 2016 in Psychology by Kaylee. c. Beginning about 1950, the circulation of the newspaper began to decline steadily. When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using: Many business magazines are sent free to individuals who, a publisher believes, are appropriate members of a target audience and can influence purchases for products and services advertised in the publication. Newspaper advertising is more affordable. Which of the following statements about magazines as an advertising medium is true? Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising Which of the following is an example of a trade magazine? The cost of advertising space in magazines is primarily a function of: Which of the following statements is true about the use of color in magazine advertising? B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. E) It is more effective than a pulsing schedule for seasonal products. Why are farm publications not classified with business publications? Study 37 Advertising Ch. ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest. A. One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers. The primary advertising medium in terms of both ad revenue and number of advertisers is: Which of the following statements about newspapers and magazines as advertising media is true? b. A) Online newspaper readership is growing at more than 10% a year. a. asked May 25, 2016 in Business by YoLoko. This reflects concern over which of the following aspect of magazine advertising? Which of the following statements about newspapers and magazines as advertising media is true? Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about 2 1/3 minutes in Q4 2018. _____ classifies magazines into three major categories and is the primary reference source for media planners. This ad is an example of a(n): Novell makes security systems for computer networks. William Benton and Chester Bowles open Benton & Bowles. _____ are often referred to as high-involvement media, because they generally require some attention and effort on the part of the consumer to process the information that they provide. The guaranteed circulation of a magazine refers to the: a. Intermediaries play an important role in matching ________. It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. From its high of $3.5 billion, it sinks to $1.5 billion by 1933. Which of the following is an advantage of using local newspapers for advertising? It contains information that is interest to people who collect stamps. Don’t let anybody tell you that print is dead. A magazine such as Farm Journal is an example of a _____ while a publication such as National Hog Farmer is a ____. C) They can be reproduced quickly. Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. The New York Times Sunday Magazine is an example of a: Which of the following statements is true about newspaper supplements? Cal O'Hanlon, an avid skier, takes a weeklong ski vacation every winter. B. The Top Line is a Canadian publication targeted to high school teens. The way Wilkes uses this publication demonstrates which of the following advantages of magazines? asked May 25, 2016 in Business by YoLoko. 12 flashcards from Daniel H. on StudyBlue. Recognizing user fingerprints is of its offerings. A. Which advertising medium would reach the fewest people? Which of the following characteristics of a newspaper made this possible for CompuServe? Nearly two-thirds of all advertising dollars spent in magazines, are spent in _____ magazines. This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration. C. Nearly £300 million ($432 million) was wiped off the value of Tesco following the horse meat scandal, according to The Guardian . ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. When discounts are available, it is using a(n) _____ structure. (Points : 1) a TV commercial an in-home mailer a newspaper … It attempts to create a personal relationship with the customers. While selecting a print medium to run an ad for this new product, Armani would be most concerned with the publication's: Consumers are generally receptive to advertising in magazines because: Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? E) Professionally written newspaper articles lend credibility to the ads that appear within the newspaper. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads or other techniques to attract readers' attention are sometimes referred to as: Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page. A company's channel decisions directly affect every ________. Display 6. Consumers believed blindly in advertisements and brands. An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle. Newspapers generally offer more _____ than any other medium except for direct mail. Which of the following statements about magazines as an advertising medium is true? _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. A clothing store retailer would use an island ad to: The _____ is a market outside of a city whose residents regularly do business within the city. Definition: An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. In order to take advantage of this increase, Fitness Express plans to open more of the same types of classes available during the week, while continuing its already very extensive advertising in newspapers and on the radio. A. Clutter is really not a problem in newspaper advertising since most ads are very large. Which of the following statements about newspapers as an advertising medium is true? Which of the following statements about newspapers and magazines as advertising media vehicles is true? Clutter is viewed as less of a problem for magazines than radio or television because: While purchasing advertising space in magazines, media planners will focus primarily on the: _____ is the number of magazine copies distributed to original subscribers or purchasers. A) Magazines have long lead times and deadlines that can reduce flexibility. b) establishing performan... _______ are visual representations of consumer perceptions and preferences. Most magazines and newspapers could survive without advertising revenue. A newspaper has decided to launch an advertising campaign to attract new subscribers. Which of the following statements about the level of advertising clutter in newspapers is true? Which of the following is NOT an area of responsibility for a logistics manager? A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of: One of the primary advantages of using magazines as an advertising medium is their: The fact that most magazines are published for special-interest groups gives them a high degree of: The magazine The Georgia Peace Officer is targeted to everyone in law enforcement in the State of Georgia. This is an example of a(n) _____ publication. Floral Management is a publication aimed at providing information to retail florists so they can manage their stores more efficiently and profitably. A newspaper has decided to launch an advertising campaign to attract new subscribers. An unlicensed person engages in advertising that conveys the clear impression that he is a licensed real estate broker or is an officer or employee of a corporation who knowingly advertises a false statement concerning any land or subdivision. People's beliefs about the power of different kinds of advertising are backward. Which of the following statements is true about media? Advertisers who are seeking broad reach and frequency in their media schedules: Which of the following statements about the reach and frequency of consumer magazines is true? This is an example of ____. Which of the following statements about newspapers and magazines as advertising media is true? a. Pop-up ads 7. d. It offers Canadian advertisers _____ selectivity. … C) Newspaper advertisements are so inexpensive that it is cost-effective to reach a mass audience spread throughout the United States by purchasing advertising in multiple local newspapers. Aprilee Lindsey read the April issue of Farm Journal magazine when she visited her parents in North Dakota and was entranced with an ad for John Deere garden tractors, which featured toddlers dressed in overalls and straw hats. As a medium, this magazine offers a manufacturer of bullet-proof vests a high degree of: Modern Maturity, Playboy, and Seventeen are all magazines that offer advertisers _____ selectivity. Most magazines and newspapers could survive without advertising revenue. Economics. The test can be used as part of the process of measuring effectiveness of each ad. In this scenario, which of the following is not true… Lack of a website B. The letters SAU stand for: _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units. Which of the following statements is most likely true about radio as an advertising medium? This is known as _____ basis. B)Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Which of the following is an example of a barrier entry? 1. Which of the following does Standard Rate and Data Service (SRDS) classify as a general business magazine? After concept testing, a firm would engage in which stage in developing and marketing a new product? To answer these questions, he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material. a. The purpose of both ads is to encourage readers to send in a card or call a toll-free number to request more information about Sony's DVD player and other products. C) They can be reproduced quickly. Offshore is a publication that provides information on world trends and technology to offshore oil and gas operations. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. C. If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. B) They do not require the use of creative options. Public communications include electioneering communications and any other form of general public political advertisement, including communications made using the following media:. The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. To ensure the best experience, please update your browser. Question 34 options: A) They typically offer limited selectivity. 430) The largest percentage of newspaper advertising revenue comes from: Display ads account for approximately 70 percent of the advertising revenue of the average newspaper. Description: Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites. It looks like your browser needs an update. In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. A) product idea B) product concept C) screened product D) test market E) prod... A company's channel decisions directly affect every ________. You won't find Armani advertising its new line of men's toiletries in just any men's magazine. Which of the following statements about the level of advertising clutter in newspapers is true? B. Advertising found respectability, fame, and glamour during this era. A. D) They are highly expensive to create. People share wrong information faster than they pass along the truth. More companies buy advertising _____ than in any other medium. C) It is much less expensive than a flighting schedule. This is down 5% from Q4 2017. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. This example demonstrates which of the following advantages of magazines as an advertising medium? 43) Which of the following statements about the online newspaper audience is not true? The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate. Following the stock market crash, advertising spending plummets. 1. _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Question 34 options: A) They typically offer limited selectivity. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Don’t let anybody tell you that print is dead. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to SDRS's classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products. Which of the following is an example of an innovation in magazine advertising? Which of the following is true of newspaper advertisements? The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines. Print advertising Isn’t Dead! Which of the following statements about the level of advertising clutter in newspapers is true? Which of the following is the most accurate statement about advertising? The largest percentage of newspaper advertising revenue comes from: Employment, automotive, and real estate ads are the three major categories of _____ advertising. This is an example of a(n) _____ publication. A) Radio advertising is typically quite expensive. b. Tap again to see term . These ads are designed by political consultants and political campaign staff.Many countries restrict the use of broadcast media to broadcast political messaging. What does it mean when the text describes newspapers and magazines as high-involvement media? Most magazines and newspapers could survive without advertising revenue. The primary advertising medium in terms of both ad revenue and number of advertisers are: Click card to see definition . Circulation verification figures are important to media planners because: _____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places. Which of the following industries spends most of its advertising media budget in magazines since it is prohibited from advertising in broadcast media? Which is the most commonly used measure in media planning. What is the explanation for finding two completely different ads in the same issue of a magazine? The radio has supplanted the Internet as the most popular medium of communication in the world today. Which of the following is a disadvantage inherent in advertising in magazines? When she got home to Alabama and looked for the same ad in her April issue of Farm Journal, she found the ad for John Deere Garden tractors. A. Clutter is really not a problem in newspaper advertising since most ads are very large. A) It is less difficult to evaluate than a pulsing schedule. To reach this market, the best media option would probably be: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Which of the following is NOT a typical supply chain member? The goal of the National Newspaper Network, which was created by the Newspaper Association of America in 1993, is to: Traditionally, newspaper advertising space for national advertisers has been sold by the: Madison has recently learned that newspaper advertising space for national advertisers has been sold by the SAU. Intermediaries play an important role in matching ________. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: Which of the following statements is true about clutter in magazine advertising? Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true? The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products. D. Magazines are not really dependent on advertising revenue since they can charge higher prices for their publications. Broadcast, cable or satellite; Newspaper or magazine; Outdoor advertising facility; Mass mailing (more than 500 substantially similar mailings within 30 days) It is a relatively inexpensive means of reaching many people within a specified geographic area who are currently looking for work. Which of the following processes makes it possible to personalize an advertising message? The marketing control process consists of. Newspapers are a primary source of shopping information for many consumers. B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. This medium allows an organization to target skill levels very well. All newspapers under this system use column widths 2-1/16 inches wide, with tabloid size papers five columns wide and standard or broadcast papers six columns. a. (Points : 1) baseball stadium library concert venue hockey game 3. The process of selecting one or more market segments to enter is called ________. Better Homes & Gardens, Newsweek, and Cosmopolitan are all examples of: _____ magazines assemble consumers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. Business publications are important to advertisers because: Selectivity, reproduction quality, creative flexibility, and prestige are all potential advantages of which of the following advertising medium? Which of the following is NOT an advertising medium? Economics. Which of the following statements about newspapers and magazines as advertising media vehicles is true? B) Magazines have not benefited from advances in communication technologies. Ad 'A' uses a straightforward informational appeal, which discusses the DVD player's features, while ad 'B' is an image ad that promotes the overall quality of the player. Click again to see term . The chocolate swirls extend to the very edge of the page. This is down 5% from Q4 2017. The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. 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